Online dating leaves middle-aged women in 'single wilderness'

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W hen a divorced woman on the wrong side of 45 with a brace of kids began to write about her experiences of being single last week, she opened her blog with the extraordinary statement that she was in relationship no man's land, condemned to be alone for the rest of her life. The anonymous woman, whose blog is called The Plankton, is not alone in believing that there are problems specific to being a single woman in middle age. A survey this month found eight out of 10 women over 50 think they have become invisible to men. Seven out of 10 women in the study felt overlooked by the fashion industry, while three-quarters of women in their 60s believed they had lost their identity by being labelled as a mum. Women and men are living longer and fitter lives; the average age at which we divorce is rising — 41 now for women and 43 for men — and the number of single parents is projected to rise to 1. There is a new demographic of confident and experienced women, at their sexual peak as far as science is concerned, who would like to find a partner.

It used to be that making additional pals was as easy as alcove in the schoolyard. Adulthood, however, poses its own obstacles to finding your ride or die —the least of which are crammed schedules, parental duties, and not wanting to leave your comfort zone, especially if you're an introvert. But these platonic relationships be able to be so vital. Just as dating apps have helped to solve the dilemma of finding love in the digital age , apps to accomplish friends are working to fill a different void. For those looking for a new workout buddy or kindly neighbor to get coffee with on the weekends, try Bumble BFF.

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